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Su profesión es construir Legos (y enseñarlos en redes): "Vivir de esto es complicado, pero no imposible" @juanjobricks y @alfstuff, los dos 'constructores' de Lego más famosos de España
Lego es, sin duda, la marca juguetera más famosa del mundo . Y ya no solo en la actualidad. Fundada en 1932 por Ole Kirk Christiansen, un carpintero natural de Billund, lo que en un inicio fue fabricar pequeños muebles de madera derivó en la construcción de juguetes de plástico. Un cambio que conformó la compañía que conocemos hoy.
Pocos conocen que Lego viene de las palabras danesas leg godt ("jugar bien”) o que tan solo cuatro años después de su fundación ya disponía de un amplio elenco de juguetes que constaba de 42 modelos diferentes. ¿Quién iba a presuponer que, a mediados de la década de 201 0, ya sería la marca de juguetes que más facturaría a nivel mundial, con 2.100 millones de dólares en ventas ? Es que ya solo este pasado 2024 superaron con creces al año anterior. Los ingresos del grupo aumentaron un 13%, alcanzando los 31.000 millones de coronas danesas (4,6 millones de euros) frente a los 27.000 millones de ingresos en el mismo periodo del año pasado.
Ofrecen sets de todo tipo, desde infantiles para los más pequeños hasta complicadas construcciones con aparatos eléctricos. También de películas como ‘El retorno de las brujas’, ‘Solo en casa’ o 'Titanic'. El límite es la imaginación, dicen. De hecho, hace algunos años impulsaron una línea, Lego IDEAS , en la que sus usuarios proponen y ellos ejecutan.
Pero si algo ha acercado (aún más) la marca a nuevos públicos es contar con una legión de influencers repartidos por todo el mundo. Aprovechando el Día Internacional de Lego este 28 de enero, hablamos con dos de los que más seguidores tienen en España para que nos cuenten cómo es dedicarse a esto a tiempo completo. Ellos son @juanjobricks y @alfstuff.
Pregunta: ¿Cómo empezasteis en el mundo Lego?
@alfstuff: Cuando era pequeño alguna vez había jugado, pero ha sido ya de adulto cuando he redescubierto mi pasión por la marca. Siempre me han atraído las posibilidades infinitas de crear algo único con piezas, y poco a poco empecé a compartir mis construcciones y reviews en redes sociales.
@juanjobricks: De pequeño me gustaba jugar con ellos y tenía los típicos sets de castillos. Pero fue cuando mi pareja me regaló el set de las orquídeas por mi cumpleaños cuando recordé lo divertido que era montar Lego. Desde entonces se ha convertido en mi hobby principal.
Pregunta: ¿Creéis que la proliferación de tantos sets preparados ha matado un poco la creatividad y el objetivo primordial de Lego?
@alfstuff: No lo creo. Los sets preparados son una forma de atraer a nuevos públicos y mostrar sus posibilidades. Al mismo tiempo, siguen existiendo piezas sueltas y oportunidades para crear desde cero. Muchos fans toman los sets como punto de partida para hacer sus propias modificaciones o creaciones personalizadas (MOCS ), así que el espíritu creativo sigue muy vivo.
@juanjobricks: Al contrario, detrás de cada set hay un equipo de diseñadores que no paran de innovar con nuevas técnicas de construcción, nuevas piezas y nuevos colores que permiten desarrollar aún más la creatividad.
Pregunta: ¿Habéis tenido muchas críticas por dedicaros a algo que, parte de la sociedad, ve como un “juegos de niños”?
@alfstuff: Sí, claro, siempre hay quien no lo entiende. O mejor dicho, no lo respeta. Pero no solo con Lego. Por desgracia, cuando te sales de lo “normal” pasas a ser objeto de crítica fácil.
@juanjobricks: En ese sentido, gracias a que Lego poco a poco también desarrolla líneas para adultos como plantas, edificios o cuadros creo que poco a poco se está perdiendo esa visión errónea de que Lego es para niños.
Pregunta: ¿Es viable vivir solo de construir Lego? ¿O por ahora cuesta un poco conseguirlo?
@alfstuff: No hay nada imposible. Como cualquier otro de creador, dependes de la creación de contenido, colaboraciones con marcas o, en este caso concreto, de proyectos como Lego IDEAS, donde si Lego hace realidad tu idea recibes un 1% de las ventas de dicho set.
@juanjobricks: Vivir de construir Lego es complicado, y más cuando tienes que seguir comprando sets para seguir construyendo.
Pregunta: ¿Cuál es vuestro set preferido?
@alfstuff: Mi set preferido es la Madriguera de los Weasley Edición Coleccionista (Harry Potter) . Me encanta porque es una de esas construcciones que no solo es espectacular a nivel de detalles, sino que también captura perfectamente la esencia de la película y la familia Weasley.
@juanjobricks: Prácticamente cada mes cambio de set preferido, aunque sets como el de Rivendel de ‘El Señor de los Anillos’, el castillo de ‘Dragones y Mazmorras’ o el Jardín Botánico siempre son los primeros que me vienen a la mente.
Pregunta: ¿Qué ha sido lo más difícil que habéis creado con Lego?
@alfstuff: Hablando en términos de construcciones propias, y no de sets preparados, probablemente mi proyecto más desafiante ha sido el Reptar Móvil de los Rugrats para Lego Ideas. Me esforcé en captar los detalles del diseño mientras mantenía la jugabilidad y las proporciones.
@juanjobricks: El año pasado me propuse el reto de hacer un hábitat al día durante 30 días. Un hábitat es como un pequeño diorama representando una escena, combinando minifiguras, construcciones y elementos decorativos para recrearlas lo más fielmente posible.
Pregunta: ¿Hay muchos haters entre la comunidad de los seguidores de Lego?
@alfstuff: Siempre hay excepciones pero son las mínimas, y con no darles su minuto de protagonismo que es lo que buscan se acaban cansando.
@juanjobricks: He recibido poquísimos comentarios de odio, la mayoría siempre son cuando se viraliza algún video y llega a gente que no es de la comunidad.
Temas