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Laura, de vivir en la calle a confeccionar ramos de flores: "Espero ahorrar para tener una casa" Laura es una de las cuatro trabajadoras de esta floristería online Redacción Valencia
El proyecto Flores Solidarias ha contratado a cuatro personas sin hogar que elaboran ramos que se distribuyen por toda España El propósito es devolver la dignidad a personas sin hogar como Laura que agradece la oportunidad: "Te hace sentir bien" En España, hay 30.000 personas sin hogar Flores Solidarias , la pionera iniciativa que busca cambiar la vida de personas sin hogar a través de un innovador modelo de integración socio-laboral , ha comenzado su andadura. Este proyecto, que combina la belleza de las flores con un fuerte compromiso social , tiene como propósito devolver la dignidad a las personas sin hogar .
Para ello, arranca esta nueva floristería online donde personas sin hogar trabajan confeccionando ramos que se distribuyen por mensajería a los hogares de toda España y cuyo servicio se contrata por suscripción. El proyecto ha comenzado con cuatro trabajadores y, aunque se lanza inicialmente en Valencia, la visión a largo plazo del proyecto es ambiciosa, ya que su éxito podría replicarse en otras ciudades de España y del mundo, llevando esperanza a personas sin hogar en cualquier lugar donde se implemente.
Laura es una de las trabajadoras . Durante 16 años ha pasado épocas en las que ha vivido en la calle con otras en las que tenía piso, pasando por estancias en albergues sociales y pisos compartidos. "Llevo muchos años tratando tener un trabajo estable para poder salir de esta situación y tener una vivienda digna", explica.
Esta luchadura agradece la oportunidad que le han dado con este nuevo proyecto. "Es muy bonito. Te enseñan a hacer los ramos y te hace sentir bien porque estás entre flores", asegura Laura. "Espero ahorrar para tener una casa y también poder comprarme ropa, irme alguna vez de comida y poder celebrar con la familia, no aspiro a más".
Cargada de ilusión y esperanza lanza un mensaje a otras personas que se encuentran en su situación. "Si tienes voluntad de salir y no te deprimes, sales. Hay que estar siempre buscando algo y no quedarse en el no puedo", cuenta Laura.
Proyecto de colaboración público-privada Detrás de este proyecto se encuentran dos empresarios con una amplia trayectoria en el desarrollo de iniciativas de impacto social que han tomado como referencia un programa de éxito como es ‘Incorpora’ de la Fundación La Caixa. Los socios impulsores son Mateo Blay , ingeniero agrícola pionero en el marketing y la comunicación en el sector agroalimentario; y Arturo Grau , ingeniero de telecomunicaciones reconocido por su capacidad para ejecutar proyectos innovadores. Ambos comparten una visión común: mejorar la vida de las personas en situación de vulnerabilidad a través de soluciones creativas y sostenibles.
La colaboración público-privada es uno de los pilares fundamentales del éxito de Flores Solidarias. Trabajando codo a codo con Flores Solidarias se encuentran organizaciones como la Asociación Natania o el Centro de Atención a los Sintecho (CAST) del Ayuntamiento de Valencia . Esta cooperación permite que el proyecto sea autosuficiente y escalable, generando un impacto positivo en la vida de quienes participan.
“Flores Solidarias es mucho más que una empresa de venta de flores. Su objetivo principal es integrar a personas sin hogar en el mundo laboral mediante la confección y distribución de ramos de flores por suscripción en toda España. Esta iniciativa no solo les ofrece empleo, sino que brinda una oportunidad real de rehacer sus vidas a aquellos que así lo deseen al proporcionarles una fuente de ingresos y que, gracias a ello, puedan independizarse para acceder a una vivienda digna”, cuenta Mateo Blay.
Arturo Grau explica que “el proyecto se enfoca en ofrecer un trabajo estable por un período limitado de hasta dos años, permitiéndoles ganar la experiencia necesaria para reintegrarse plenamente en el mercado laboral”. Para ello, Flores Solidarias cuenta con una red de apoyos de instituciones y empresas socialmente responsables que facilitarán una transición fluida hacia otros empleos al concluir su participación en el programa, dejando así espacio para que puedan entrar nuevas personas sin hogar.
El impacto de Flores Solidarias va más allá de la simple creación de empleo. Con cada ramo de flores entregado, los clientes no solo reciben productos de la más alta calidad, sino que también contribuyen directamente a mejorar la vida de personas en riesgo de exclusión social.
El modelo de negocio de Flores Solidarias ofrece suscripciones semanales, quincenales o mensuales, lo que garantiza un flujo constante de ingresos y la posibilidad de escalar la iniciativa a otras ciudades donde el sinhogarismo es un problema persistente. Este enfoque permite que el proyecto sea económicamente sostenible sin depender de ningún tipo de subvención.
Una respuesta al sinhogarimo Según datos recientes del Instituto Nacional de Estadística (INE), se estima que en España hay más de 30.000 personas viviendo en la calle . Actuar para paliar esta situación se hace, por tanto, más urgente que nunca.
Flores Solidarias surge como respuesta a esta problemática, ofreciendo una solución temprana y temporal que busca evitar el deterioro físico y psicológico que enfrentan las personas que viven en la calle.
El proyecto se basa en estudios que revelan que los principales factores que empujan a las personas al sinhogarismo son la pérdida de empleo (26’8%), problemas psicológicos (24’5%) y la falta de redes de apoyo. Flores Solidarias aborda estos problemas ofreciendo una solución integral: empleo, vivienda y acompañamiento psicosocial, elementos clave para que estas personas puedan reinsertarse en la sociedad.
Una propuesta comercial sostenible y justa El origen de las flores con las que se confeccionan los ramos es un elemento clave del proyecto. Al eliminar la intermediación en la compra de flores y trabajar directamente con agricultores locales , se garantiza un precio justo para los productores, apoyando así a un sector agrícola que ha enfrentado dificultades en los últimos años. Esto se alinea con la visión de Flores Solidarias de fomentar una economía social que beneficie a todos los actores involucrados: desde los trabajadores sin hogar hasta los agricultores locales.
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